News & Articles - Let's talk swimming

Finding swimwear that truly fits can be challenging, especially when sizing and support vary between brands. This guide explains how our Swim Fit Finder helps you choose the right style and how TrueFit recommends your ideal size, making it easier to buy performance swimwear online with confidence.

Swimming isn’t just for summer. Learn why so many women keep heading to the ocean and pool long after the summer season ends - for strength, clarity, community and the simple joy of being in the water.

How to Tell If Your Swimsuit Fits Right Finding the right swim fit makes all the difference. Whether you’re swimming laps, training with your squad, or heading for an early-morning ocean dip, a well-fitted swimsuit should feel supportive, streamlined and...

Swimwear Sizing makes No Sense

A size 12 fits in one brand, but you’re a 14 in another and maybe a 10 if it’s stretchy. Sound familiar? At Face the Water, we hear it every day: “What size will I be in this one?” You’re right to ask because swimwear sizing isn’t built for consistency.

The formula for success is getting these 6 things right Fit, Material, Use Case, Support, Adjustability and Looking Good.